Generalists Vs. Specialists

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What Type Of Realtor Do You Need?

When it comes to buying and selling real estate, there are two types of Realtors: generalists and specialists. They each have their strengths, and the type of Realtor you choose depends on your specific situation. The success of your real estate transaction has a lot to do with the Realtor you pick, so it is essential to be able to identify the type of Realtor you want working for you.


A generalist Realtor typically has a broad reach. They search far and wide for clients to represent, and they are willing to take on any project, no matter where it is, the condition of the home, or the potential sale. Their goal is to typically gain experience and expand their profile. Generalists represent clients looking for any type of real estate, and they usually measure success by how many clients they can acquire in a specific time and how many cities and neighbourhoods they can work in. Generalist Realtors are usually newer to the industry, and willing to take on a wide range of projects.


A specialist is a Realtor who is less concerned with the quantity of their listing and more focused on quality. They have a specific niche in which they work, and are selective about the listings they take on. These are neighbourhood experts; Realtors who keep their business in a particular area to offer the highest level of knowledge and expertise to their clients. Specialists have found their specialty and work well in it. They work with a specific type of property, client or contract. Specialist Realtors usually have been in the field for many years and have established a reputation in a particular area. Many specialists have undergone extensive trainings and have logged countless hours of advanced education to become experts in their field.

Which Realtor Is Right For You?

Most first time homebuyers are looking for a Realtor who has an expansive portfolio. Furthermore, they’re looking for someone with extensive knowledge of the industry and connections that will help foster a quick and profitable sale. For home buyers who are not sure about what they want, a generalist Realtor can offer a variety of different options in different locations. However, if you have a pretty solid idea of what type of home you want and want someone to help you find a specific listing in an area, a specialist may be a better option.

If you are not sure about what type of Realtor you need, reaching out to a brokerage with experience and knowledge about the market can help you make a decision. A professional brokerage will listen to your needs and expectations and point you towards a Realtor that meets your needs. The whole idea behind working with a real estate professional is so that you do not have to navigate the home buying/selling process on your own.

For Sellers

When it comes to finding a Realtor to sell your home, look for someone who has a proven track record of quick and profitable sales. Experience is key. You need a Realtor who has experience working quickly to ensure your home gets in front of the right audience. Moreover, they should be able to confidently handle multiple offers and negotiations to keep your best interest in mind. You also want a Realtor who has already established a network of buyers, so they can present your home to qualified buyers right away. Some questions you may want to ask potential Realtors before you enlist them to help you sell your home are:

  • How long have you been in the industry?
  • What are your ideas for marketing my home?
  • Would you be willing to provide references?
  • How will you help me find other professionals?

For Buyers

Buying a home requires extensive knowledge of the area. Thus, you want someone who is familiar with the details of a specific neighborhood. You are not just committing to a home when you buy it. You are also committing to the local area. This is why it is so important to work with someone who knows the area like a local. There are many things you can change about a home after you buy it, but location is not one of them. Buyers should look for real estate professionals who can listen to their needs and can put together a list of homes that most closely meet their needs. Some questions you may want to ask potential Realtors before you enlist them to help you buy a home are:

  • How long have you been in the industry?
  • Which neighborhoods are you most familiar with?
  • What percentage of your business is working with home buyers?
  • How will you determine which houses are the best fit for me?

Jovi Realty Specializes In Vancouver Real Estate

The Jovi Realty team is made up of experienced Realtors who live, work and play in the Vancouver area; neighbourhood experts who can confidently navigate the market to find the home and the community that works for you. Our extensive experience in the market has allowed us to become experts in this area, and we can help you buy or sell real estate in the area because we know the area well. Our team is made up of different types of Realtors, allowing you to connect with the person who can serve you best. If you’re looking for specialized Realtors who understand Vancouver real estate, contact Jovi Realty today!